Loro Piana is the hallmark of sophisticated weaving, famous for developing the potential of Super 120's wool. Technology and tradition ensure the ultimate in superior quality cloth. Their ethos of always striving to give their customer a flawless finished product that is nothing less than excellent. Loro Piana are the largest user of Super 120's wool, which comes from the very best of Australian Merino. This yarn is so fine that 1 lb of it can be stretched out for 17 miles. This means Super 120's offers the client the softest and most comforting feel above other wool.